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West is an American blend filter cigarette that was launched in 1981 and is the current sponsor of the Wes tMcLaren Mercedes Formula 1 Team. Since the early 90s it has become a popular brand in more 100 countries, with particular strengths in Western, Central and Eastern Europe. Today West is the second largest selling cigarette in Germany, the leading brand in Slovenia and Slovakia and a strong performer in Russia, Azerbaijan and Poland.