One of the most popular long cigarettes, the SuperKing brand is well known for it's commitment to using top quality tobacco.
Superkings is a popular brand of cigarettes manufactured by Imperial Tobacco (originally under the brand name: John Player). They are available in Ireland and the U.K. However, numerous other brands that have a similar name may exist all around the world.
The name is derived from the 100 mm cigarette length, which was amongst the first in the UK to be longer than the usual king size. It is a known fact that the term "Super-Kings" is often used to describe any cigarette of regular length indicator but with additional length to a king size (K.S.) cigarette. Super kings packaging is marked by vertical bars of black and gold, blue, white or green designed to emphasize the increased length. The filter is light brown (white for menthol) with 2 gold circles at the base. The name and crest are printed on the cigarette near the filter. They are available in regular, light, ultra-light and Menthol varieties.
Since Super King sized cigarettes are, on most occasions, the same price as the regular king size cigarettes of the same brand, it is a common speculation that they are made from inferior quality (surplus tobacco) and so are of a much lesser quality than regular sized cigarettes. Nevertheless, being primarily marketed towards the working-class female smoker, the brand still remains the 9th most popular cigarette brand in the UK with 3.3% of the market!